Making ‘FREE’ part of improving your bottom line

Making ‘FREE’ part of improving your bottom line

That sounds bonkers I know but bear with me. I learned many years ago that no matter the business I thought I was in (HR Consulting) my actual business was a database. Yes I would bid for and win in-house work with a variety of businesses, but once the contract was over, I had to find a way to stay in touch with these ex customers so I was ‘front-of-mind’ if they developed another HR challenge.

Writing a newsletter became part of my way of doing that. Every conference I spoke at; I’d collect business cards; put those people onto my database and every 2 weeks send them something of value via that newsletter. If you’re reading this, you are on my database, and some of you have been on my database for over 20 years. Sometimes in the newsletters I will make an ‘offer’ – often I will just share information I hope is of value to my subscribers. My second way of growing that database, was to build a website offering a ‘free’ something. In order to access that freebie people visiting the site are asked to leave their e.mail address.

I can’t tell you how many businesses I’ve chatted to who either have no way of collecting e.mail addresses and/or find newsletters a waste of time.  

So in this newsletter, I’m going to show you a very simple 2 step process of growing YOUR bottom line via a newsletter and making a very simple ‘offer’.

Step 1: VALUABLE INFORMATION: 9 Steps to creating Fast, Flat and FREE

  1. Show your face (you) not your brand
  2. Lead with value not promotions
  3. Invest in reputation not advertising
  4. Build a tribe don’t just chase a crowd
  5. Create experience not products
  6. Serve a niche not a broad reach
  7. Make a connection not a transaction
  8. Sell people what they need not just what you’ve got
  9. Create buying frames instead of force feeding

Step 2: AN OFFER

The 9 tips above are from Gihan Perera CSP; an Australian web guru. He and I were part of a JV book ‘20/20 A Fresh Look At Business Growth’. You can read his chapter with a fuller explanation of the tips PLUS chapters from branding experts; planning specialists; copywriting guru’s; marketing experts and much more.

‘20/20 A Fresh Look At Business Growth’. 

Making ‘FREE’ part of improving your bottom line

That sounds bonkers I know but bear with me. I learned many years ago that no matter the business I thought I was in (HR Consulting) my actual business was a database. Yes I would bid for and win in-house work with a variety of businesses, but once the contract was over, I had to find a way to stay in touch with these ex customers so I was ‘front-of-mind’ if they developed another HR challenge.

Writing a newsletter became part of my way of doing that. Every conference I spoke at; I’d collect business cards; put those people onto my database and every 2 weeks send them something of value via that newsletter. If you’re reading this, you are on my database, and some of you have been on my database for over 20 years. Sometimes in the newsletters I will make an ‘offer’ – often I will just share information I hope is of value to my subscribers. My second way of growing that database, was to build a website offering a ‘free’ something. In order to access that freebie people visiting the site are asked to leave their e.mail address.

I can’t tell you how many businesses I’ve chatted to who either have no way of collecting e.mail addresses and/or find newsletters a waste of time.  

So in this newsletter, I’m going to show you a very simple 2 step process of growing YOUR bottom line via a newsletter and making a very simple ‘offer’.

Step 1: VALUABLE INFORMATION: 9 Steps to creating Fast, Flat and FREE

  1. Show your face (you) not your brand
  2. Lead with value not promotions
  3. Invest in reputation not advertising
  4. Build a tribe don’t just chase a crowd
  5. Create experience not products
  6. Serve a niche not a broad reach
  7. Make a connection not a transaction
  8. Sell people what they need not just what you’ve got
  9. Create buying frames instead of force feeding

Step 2: AN OFFER

The 9 tips above are from Gihan Perera CSP; an Australian web guru. He and I were part of a JV book ‘20/20 A Fresh Look At Business Growth’. You can read his chapter with a fuller explanation of the tips PLUS chapters from branding experts; planning specialists; copywriting guru’s; marketing experts and much more.

‘20/20 A Fresh Look At Business Growth’.

Normally $25 – for the next 48 hours $10 plus p&p

Writing this newsletter took me 20 minutes and will now head off to over 1000 people; plus I’ll post it on Facebook and in several of my FB groups.  

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